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DTI, Google, tie up for MSME digitalization

Google MSME digitalization

By DTI-ROG
March 3, 2020

MAKATI CITY – The Department of Trade and Industry (DTI) finally inked deal with Google Philippines in upgrading the micro, small, and medium enterprises (MSMEs) through the power of digitalization, creating a strong online presence and training them on digital skills to grow their businesses globally.

Through Google’s MSME Caravan, the goal is to conduct training sessions among MSMEs nationwide so they can be well-informed of the digital landscape, latest consumer insights and tools such as Google My Business, a free online listing on Google maps and Search to help MSMEs connect with more consumers in the digital space.

Google will train MSMEs build their online presence, control their business information, and create a free website and posts.

The series of workshops have already started, training more than 2,780 MSMEs in over 20 cities across eight regions nationwide.

“DTI shares same vision of Google on enhancing the skills of our entrepreneurs to become digital-savvy. That’s why we want to thank Google for this program that lets MSMEs maximize Google My Business to manage their online presence in Google Search and Google Maps. We laud them for their program goal of trying to reach 500,000 businesses by 2020 from the current 125,000 businesses registered in Google My Business,” expressed Trade Undersecretary Blesila Lantayona, speaking on behalf of Secretary Ramon Lopez during the launch of MSME Caravan at the Google Philippines Office, Bonifacio Global City, Taguig last February 26, 2020.

DTI and Google target to reach more throughout 2020 as empowering MSMEs plays a vital role in driving the economy forward.

“Filipino MSMEs have the drive, the passion and the dedication to succeed. Combine that with the new tools and opportunities of the internet, and there is no limit on what’s possible for them! We hope that the MSME Caravan will help bring on board more trainees, visit more communities, and give more business owners the digital skills they need,” said Bernadette Nacario, Country Director of Google Philippines.

Furthermore, the three (3) MSMEs who were also products of DTI’s Kapatid Mentor ME (KMME) Program – Gerome Panlilio, a chili oil manufacturer from Quezon City, a Michelle Mariano, a calamansi juice bottler from Isabela Province and Beltranalmendral, a dried pork producer from Quirino Province – shared their inspiring stories on how they were able to leverage the power of digital tools in growing their businesses and reaching their consumers.

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