By DTI- Industry Promotion Group
November 18, 2016
MAKATI CITY – The Department of Trade and Industry’s Philippine Trade and Investment Center Los Angeles (PTIC-LA) confirmed that Malagos Premium Chocolates, a chocolate produced in the Philippines, will now be available in the United States. This was further to the announcement made by the Davao-based Malagos Agri-Ventures during their recent participation at the North West Chocolate Festival in Seattle, Washington on November 12 -13, 2016.
The Malagos line of chocolates has received acclaim from international fine food and chocolate award-giving bodies in Europe for its premium qualities. The products are single-origin, having been manufactured fully on-site on its farm in Davao, Philippines.
Mr. Jojie Dinsay, Trade Representative of the Philippines for the US West Coast and Head of the Philippine Trade and Investment Centers in Los Angeles and San Francisco said that this is another success story for the promotions efforts of premium food products in the US market as a result of the partnership between government and the private sector. “We are very happy and proud to have another premium product from the Philippines enter this market” Dinsay said. “The Philippine Trade and Investment Centers as part of our mandate will continue to support companies like Malagos in promoting their products all over the world”.
Featuring 110 exhibitors, the Northwest Chocolate Festival is known to be among the top shows for artisan chocolates in the world today with around 12,000 visitors. Malagos Premium Chocolates, a multi-awarded Philippine chocolate from Davao, was introduced not only to choco-loving consumers but to traditional and artisan chocolatiers, chefs and baristas present at the show.
Malagos Agri-Ventures’ participation at the NW Chocolate Festival was supported by the DTI’s Export Marketing Bureau (DTI-EMB). Prior to this, assistance from the DTI regional office in Davao was also recognized by Malagos.
The Malagos brand is also expected to be introduced by Ampac International Inc., its importer in the United States, to UNI-MART Niles in Niles, Illinois and UNI-MART Hoffman in Hoffman Estates.
According to Mr. Rex Puentispina, Sales and Marketing Head of Malagos Agri-Venture, joining the Festival validates his belief that their chocolates can match the quality and taste of US and other international brands. “We have received a lot of good feedback from chocolate lovers visiting our booth” said Puentispina. “There were even some who say that this is one of the best they have ever tasted,” added Puentispina.
In 2015 at the International Chocolate Awards, Malagos 65% Dark Chocolate was named one of world’s best drinking chocolates. In the same year, it won at the Academy of Chocolate Awards when its 100% Unsweetened Chocolate won the Bronze Award for Best Unflavored Drinking Chocolate.
In 2016, its Premium 100% Unsweetened Chocolate won the Silver at the Drinking Chocolate competition of the Academy of Chocolate’s Eighth Golden Bean Awards in London. It also won that year a blind-taste competition when its Unsweetened Chocolate earned two of the maximum three stars awarded by Great Taste, the world’s most prestigious food accreditation body.
The company continues to invest in equipment and technology, producing its premium, single-origin chocolate products such as Malagos 100% Pure Unsweetened Chocolate, Malagos Roasted Cocoa Nibs, Malagos 65% Dark Chocolate, Malagos 72% Dark Chocolate, and Malagos 85% Dark Chocolate.
With its expansion in the United States, Malagos is expected to generate more jobs for Filipinos back in the Philippines.
Philippine Trade and Investment Center - Los Angeles and San Francisco Trade Representative Jojie Dinsay (L) with Mr. Rex Puentispina (R) of Malagos Agri-Ventures at the NorthWest Chocolate Festival. (photo by PTIC-LA)